Using valuable media to grow your company’s audience
What is content?
When we talk about content, we mean text, images, videos, and graphics that convey information.
What you’re reading right now is content, as opposed to the design, layout, technology, metadata, etc. of this site. Another example would be if you’re selling a product, the content refers to the text, images, videos, etc. that goes along with that product to help promote it, as opposed to the price, placement and product itself.
Why do I need content?
Several digital marketing approaches benefit from having lots of useful and interesting content. Search engine optimization, social media marketing, email marketing and obviously content marketing largely rely on having valuable and media and information to share.
Fundamentally, in the information age, having content about your business is a basic requirement of running a successful business.
What is content marketing?
Content marketing is a specific marketing strategy, the goal of which is to attract and retain customers through content that is valuable or enjoyable in and of itself.
For instance, our content marketing strategy is to offer advice and inspiration for small business owners through our blog, attracting people who are naturally looking for that type of information, in order to introduce them to our agency.
The Mountwell Approach
Building a loyal audience is one of the most important things a business can do. If you can easily communicate directly with a group people who already like and trust your business, it’s going to be a lot easier to sell your products and services.
One tried and true way to grow and maintain an audience is through creating media your audience enjoys. When this is done for the purpose of marketing your business, it’s called content marketing.
As longtime journalists, we are experts at producing interesting media that attracts and holds attention. We’ve done that for businesses of all types and sizes, and can certainly do it for your business as well.
Not sure where content marketing fits in with your marketing plan? Just take our free digital marketing health assessment, or reach out using the form below.
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