Search engine optimization, or SEO, is the practice of building and editing websites in ways that will maximize their likelihood of ranking highly in search engine results.

Put less literally, it’s a marketing technique to attract a larger share of customers searching online for what you have to offer.

Because search engines are a fundamental way that people discover and find products and services, and this behavior is getting more common every year.

Optimizing your website to rank highly in search results is a clear way to get your business in fronts of more potential customers.

SEO ranges from common sense to incredibly complex, and how much you need to do depends on how highly you want to rank for certain search terms, and the level of competition you’re facing from other websites.

For the small businesses we work with, SEO usually involves making basic technical enhancements to websites and creating more search-relevant web content.