The Mountwell Minute

Past editions

• AI Accelerating Small BusinessesA case study on getting more jobs done more quickly.
• Small Business Website CensusA deep dive into one local zip code to analyze the state of small business websites.
• Lessons from a craft fairPerspectives from selling crayons with my daughter this past weekend.
• Don’t force customers to thinkA lesson from my favorite “marketing” book of all time
• Marketing news & noiseDon’t let the hype cycle steer you in the wrong directions.
• AI mistakes & human intelligenceAI’s most egregious mistakes should remind us to treat responses like rough drafts.
• Increase your chances of success with marketing win-winsIf you don’t accomplish your primary goal, is there still value?
• How to avoid getting bamboozled by marketersA few tips to detect what’s legit from what’s bullshit.
• What kind of marketing do you need? Part 6: SourcesSource, or Where To Find Your Best Customers Effectively
• What kind of marketing do you need? Part 5: CompetitionCompetition, or the Volume Knob for the Rest of Your Marketing
• What kind of marketing do you need? Part 4: RelationshipRelationships, or Why Customer Service IS Marketing
• What kind of marketing do you need? Part 3: TrustTrust, or Focusing On Why People Aren’t Buying
• What kind of marketing do you need? Part 2: DemandDemand, or Why Gas Stations Don’t Have Instagram
• What kind of marketing do you need? Part 1: Overview60 seconds of smarter thinking on small business marketing.